The Alamite
TRIBUTE PORTFOLIO
ABOUT THE PROJECT
On September 15, 2022, The Alamite opened its doors to guests as the brand new and only luxury hotel in Tuscaloosa, just steps away from University of Alabama. Owned by legendary football coach, Nick Saban, West Fourth was tasked with raising awareness for the property by developing a consumer-facing brand positioning and narrative to support a steady stream of earned media coverage for the hotel opening news, resulting in direct bookings for the hotel and its two dining outlets, Roll Call and Forté. West Fourth partnered with Alabama Crimson Tide to launch a game day package at the hotel, and hosted journalists from People Magazine, Southern Living, and Forbes who experienced the property first-hand for feature coverage.
OBJECTIVE
Lead the opening public relations strategy for The Alamite Hotel, owned by Nick Saban, Head Football Coach at University of Alabama, and raise awareness for it being Tuscaloosa's only luxury boutique hotel.
SKILLSET USED
Hotel Opening Strategy, Celebrity Press, Partnerships, Earned Media Coverage, FAM Trip, Media training, Press release development and distribution, Thought leadership.
MEDIA QUOTE
The Alamite pays homage to the storied history of Tuscaloosa with its dedication to Southern hospitality and down-to-earth charm. Built-in bookshelves nod to the community's academic roots, while vintage trophy displays honor the importance of football in the "City of Champions."
- Southern Living
METRICS
450+ million earned media impression
